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Chinese Tourist


WeChat Official National Day Holiday Data Report

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This is a reproduction article from WeChat Official Account.

China’s National Day extended holiday has become the most popular period for Chinese tourists to travel each year, and in recent years there has been tremendous growth in the travel industry and in travel to regions and countries abroad.

In celebration of the final day of China’s extended National Day holiday, the WeChat team presents WeChat National Day Holiday Data Report revealing data concerning Chinese consumers’festive behaviors: Which cities had the most people traveling abroad? What were the most popular destinations abroad for tourists this year? And how did Chinese users behave on WeChat during one of the most important Chinese traditional festival?



  • Southeast Asia received the most Chinese tourists
  • Hong Kong returned as the most popular destination
  • The most remote location for check-in for Chinese tourists is in Greenland
  • 6.4 billion red packets were sent via WeChat during the Mid-Autumn Festival this year!


Check more details in the report below:

cities october-1st travel-cities south-east-asia-tourist hongkong moment-check-in green-land fx-border-payment chinese-tourist-abroad red-packet voip wechat-lifestyle


How can Dianping bring you more customers?

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Imagine you are in a foreign city trying to figure out where to eat and perhaps, where to have fun.

What would you do? Open up Tripadvisor app? Open up Yelp app?

But how about Chinese travelers?
No Yelp. Tripadvisor? Maybe.

Almost every Chinese smartphone user would what is Dianping(点评) which has been around 2003 in Shanghai and today, since it’s merger with Meituan(美团), it has a user base of 600 million and 200 million monthly active users.

So let’s look at what are the typical process of a Chinese traveler using Dianping and how merchants could benefit from being on Dianpingf





What is Meituan-Dianping?

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Imagine a combination of the following platforms


That’s Meituan-Dianping after their merger in 2015. Today it is a tech firm that is valuated at $18 billion (US). With more than 600 million users on it’s platform, Meituan-Dianping is one definitely the largest O2O(online-to-offline) platform from China that can take consumers from online to offline. While retail has been on the recline in many countries, China’s online-to-offline market is something that is thriving even though ecommerce is flourishing domestically.

Why would you want to be on China’s number 1 O2O platform?

135 million Chinese outbound travelers spent a total of $261 billion (US) in 2016. Dianping is one of the apps that Chinese travelers depend on when they travel overseas to know where to shop, eat and stay. Here’s a guide on Forbes on how you can be listed highly on Dianping without breaking the bank.



Curious what’s the demographic for Meituan-Dianping?
While it various from countries to countries, let’s check out the stats for Singapore.


Are you curious to understand Chinese travelers behaviour? This picture below would show you what is the typical behaviour during 3 phases of a Chinese traveler.



A simple case study of how Dianping user utilise the app to find places for entertainment before trip and making a purchase for tickets even before they arrive on location.


Here’s a case study of the effect that Dianping can drive for merchants in sales.


Are you interested in driving more Chinese travelers to your F&B, retail, spa or entertainment business?
Talk to us.
We are the official partner for Meituan-Dianping in Singapore.


What is WeChat

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Many people seems to outside of China does not have a detail understanding of WeChat. What exactly is it?
We chanced upon this great content from business insider which really simplify and explains What is WeChat. So here goes.


A picture illustration shows a WeChat app icon in Beijing, December 5, 2013. A REUTERS/Petar Kujundzic

Thomson Reuters

You may have never heard of WeChat, but it’s the most important app in China right now.

WeChat users can do just about anything, including play games, send money to people, make video calls, order food, read the news, book a doctor appointment, and more. It’s basically China’s version of Facebook.

“WeChat’s reach and influence is unrivaled in China’s online space,” said research firm China Skinny. “It touches everything from consumers communicating with their nearest and dearest, to sharing their most special moments, to buying everything from cinema tickets to taxi rides.”

WeChat had 600 million monthly active users in August 2015, and only 70 million of them were outside of China.

That’s only 100 million less users than Facebook Messenger.

In Chinese, the app’s name is “Weixin,” which means “micro message.”

A multi-billion dollar company called Tencent launched WeChat four years ago as a way to message people over an internet connection.

Now the app can do much more than send messages. Millions of people use it to send mobile payments, make video calls, play games, hail taxis, share their locations, and more.

WeChat users can scan each other’s QR codes to add friends in the app.

It’s very similar to how Snapchat’s scannable “snapcodes” work for adding friends.

WeChat users who physically shake their phones at the same time can be randomly matched in the app.


WeChat promotes a bit of spontaneity with a feature called Shake. If people have it enabled, they can shake their phones and message other random WeChat users who shook their phone at the same time.

There are other creative ways to meet random people on WeChat.

A friend radar shows random people on WeChat near your physical location, along with their profile pictures (location access has to be granted for the app on your phone).

Another interesting feature called Drift Bottle lets you create a message (it can be a short audio clip) and virtually send it out to sea for any WeChat user to see. After your message is viewed, the viewer can respond and start a dialogue.

People can use it to pay their utility bills and schedule doctor appointments.

Tencent announced a partnership with Shanghai Fufeitong Information Technology, “a company that enables residents to pay utility bills online,” last August.

For doctor appointments, “patients can view information about specialist doctors, make an appointment and even monitor where they are in the queue,” according to Fortune. “The ability for patients to pre-pay their registration fee and medicine costs through the app (if they have connected their bankcard to WeChat) further accelerates the usual cumbersome experience.”


Celebrities use WeChat to directly communicate with fans, and some even charge for the most loyal fans to have exclusive access to what they share.

Celebrities from all over the world, including American performers like Selena Gomez and Johnny Galecki from “The Big Bang Theory,” post updates from their official WeChat accounts.

Some, like the Chinese actor Chen Kun, have even experimented with charging fans access to exclusive content, like photos and behind the scenes video.

Read more at http://www.businessinsider.sg/what-is-wechat-2015-10/#M8WU6dYPtz2J2IbE.99