Imagine you are in a foreign city trying to figure out where to eat and perhaps, where to have fun.
What would you do? Open up Tripadvisor app? Open up Yelp app?
But how about Chinese travelers?
No Yelp. Tripadvisor? Maybe.
Almost every Chinese smartphone user would what is Dianping(点评) which has been around 2003 in Shanghai and today, since it’s merger with Meituan(美团), it has a user base of 600 million and 200 million monthly active users.
So let’s look at what are the typical process of a Chinese traveler using Dianping and how merchants could benefit from being on Dianpingf