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What is Meituan-Dianping?

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Imagine a combination of the following platforms

meituan-dianping

That’s Meituan-Dianping after their merger in 2015. Today it is a tech firm that is valuated at $18 billion (US). With more than 600 million users on it’s platform, Meituan-Dianping is one definitely the largest O2O(online-to-offline) platform from China that can take consumers from online to offline. While retail has been on the recline in many countries, China’s online-to-offline market is something that is thriving even though ecommerce is flourishing domestically.

Why would you want to be on China’s number 1 O2O platform?

135 million Chinese outbound travelers spent a total of $261 billion (US) in 2016. Dianping is one of the apps that Chinese travelers depend on when they travel overseas to know where to shop, eat and stay. Here’s a guide on Forbes on how you can be listed highly on Dianping without breaking the bank.

https://www.forbes.com/sites/joeescobedo/2016/10/31/how-to-be-no-1-on-dianping-chinas-version-of-yelp/#45882a1548dd

 

Curious what’s the demographic for Meituan-Dianping?
While it various from countries to countries, let’s check out the stats for Singapore.

dianping-demo

Are you curious to understand Chinese travelers behaviour? This picture below would show you what is the typical behaviour during 3 phases of a Chinese traveler.

Pre-trip
During-trip
After-trip

tourist-behaviour

A simple case study of how Dianping user utilise the app to find places for entertainment before trip and making a purchase for tickets even before they arrive on location.

dianping-case-study

Here’s a case study of the effect that Dianping can drive for merchants in sales.

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Are you interested in driving more Chinese travelers to your F&B, retail, spa or entertainment business?
Talk to us.
We are the official partner for Meituan-Dianping in Singapore.

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